Lichita (Maite Perroni) has been working at Iconika Ad Agency for 8 years but feels undervalued and invisible. She decides to make a change and transforms herself from the office “whipping girl” into the empowered Alicia. However, no climb to the top is ever easy and, along the way, she faces situations that test her character and values. At the same time, her single mother who raised her is undergoing a similar journey – a path toward entrepreneurship.[5]